ladybird

For many years, back cover of the weekly edition of TV COMIC had a comic strip titled 'The Secret Sign of the Ladybird Adventure Club', stating "You too will be a member if you wear Ladybird clothes - like 6 million other boys and girls all over the world". Portrayed (disguised?) as children's adventure stories, it would incorporate into the strips blatant advertising! Can one assume that LADYBIRD paid for the production of TV COMIC?

TV COMIC 20th April 1957 : frame 3 =
"A Ladybird T-Shirt for an 8-year-old boy or girl costs 5/1"

TV COMIC 29th June 1957 :
...spot the storyline ? !

The LADYBIRD brand belonged to PASOLD LTD, a Czechoslovakian company originating from the 1700's, set up in Berkshire, England, in 1932. By 1938, their range of branded clothes did include 'LADYBIRD', but it was not until the 1950's that a full range of children's clothes with the LADYBIRD logo label was produced, being available in WOOLWORTHS stores, and later also to be found in children's clothes shops. In the 1980's, WOOLWORTHS became the exclusive retail outlet for LADYBIRD, and in 2000 purchased the brand name.

Body 3" x 4" (8cm x 10cm)
Head and body made of a thin, fragile plastic.
Limbs are of wire, coated in a hard composition.
A felt hat and crude felt shoes completes this rarity. The earliest example.
This Ladybird has a very ugly face, and would scare most young children away!

Body 3" x 4" (8cm x 10cm)
The second version made, now with everything, including the hat,
of vinyl rubber. The body has the same design as above,
but now moulded as one piece, and is 'chunkier'.

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© Peter Rice Destiny One
VINTAGE LADYBIRD CLOTHES PROMO SHOP DISPLAY * RARE LADYBIRD CLOTHES FIGURINE